director - design and Digital
Penny began her career as a prepress and print designer, working in the commercial printing industry. This established a strong foundation for implementing best practices and software efficiencies into each project. With the technical foundation in place, Penny went on to grow and apply her creativity as art director for an Orlando-based ad agency, designing everything from corporate identities to Fortune 100 fundraising campaigns and managing over 3,000 projects of all sizes per year.
Teaching at the International Academy of Design and Technology helped Penny develop a strong appreciation for instructional design and how students learn, expanding her focus from making the design look great to making the user experience engaging and finding the best approach for teaching the material. Penny believes that the design needs to strongly support the content and the way in which design systems work within a product.
Penny first became involved in educational publishing in 2007. She developed an ESL handwriting program, including refining a typeface to be used as the basis for that program. For the K–12 market, she has worked on many titles for ELA, math, science and social studies. Penny has managed and designed over 20 higher education titles, developing prototypes, templates, cover designs, and project-managing the titles. Penny has worked on programs related to the following:
Developing print and multimedia materials for K–12
Designing higher education titles with XML and digital integration
Creating ancillaries for science, math, and ELA programs
Designing art styles for both technical art and illustration for K–12 titles
Developing customized typefaces for readability, creating special characters for typefaces for the youngest readers
Designing digital products and ancillaries
Penny worked as designer and project manager at Ripley Publishing from 2015 through 2017. Penny developed workflows and processes for a newly formed Orlando team. She worked on over a dozen titles, including the popular Ripley's Believe It or Not annual. She concepted, designed and even helped write two board books that opened up a new market for the publisher.
Penny has an Honors BFA from York University in Toronto, Canada. She moved to the United States after finishing university and became an American citizen in 2000.